Herrmann Brain Dominance Instrument 

This is the world's leading thinking styles assessment tool. It helps you to understand what makes you and others 'tick' by identifying thinking, learning and communication styles.

Understanding your thinking style preferences gives you a new perspective of yourself and others you interact with everyday. It helps you to achieve a greater appreciation of how you think, learn, make decisions, solve problems, and communicate, and why you do these things, and others, the way you do. 

The HBDI™ was developed and validated by Ned Herrmann whilst he was working within the General Electric Corporation. He pioneered the study of the brain within the field of business and as a result, created the HBDI™ and the organising principle behind it, Whole Brain Technology.

Based on over 20 years research, the HBDI™ has been the subject of many independent validations and many dissertations and scientific papers have been published on it.

How does it work?

The HBDI™ is a 120-question diagnostic survey, the answers to which indicate your thinking style preferences and the degree to which you prefer a particular way of thinking and processing information. The survey measures preferences rather than skill but does have behavioural and skill implications. 

The foundation of the HBDI™ is the individual profile (see opposite). 

The profile provides a very clear and simple 'language' - verbal and visual - in which to explain cognitive strengths and weaknesses as well as many issues at both personal and corporate levels. As such, the possibilities are endless.  Just some of the investigative or developmental situations in which it can be used are sales, marketing, leadership, team building, communication, project     management, change management and to explore corporate culture.